Portfolio - GaySonoma.com

We The People - an online periodical redesign

"Thanks to Erika's stunningly innovative and wonderfully interactive design and implementation of We the People's website, our modest news outlet has been propelled into the Twenty-first Century. We the People has received numerous raves from our readers and traffic to our site has increased two-fold in the short time since the launch. Erika was a pleasure to work with during the design phase and her outstanding customer service continues with her acting as Web Master." - Gary Carnivele, Editor

You can visit the site at GaySonoma.com

We The People, aka, Gaysonoma.com an online guide for news, events, personals, gay (and gay-friendly) local businesses, community organizations, classifieds, and more for the Sonoma County gay, lesbian, bisexual, transgender, intersex and otherwise non-heterosexual community, contacted me. It was time to start building revenue in order to stay above water financially. They wanted to begin selling advertising on their web site and needed recommendation and direction.

After a review of their web site, which had a popular personals area but had insignificant traffic, lacked intuitive navigation flow and had a poor overall design I set forth to make some initial recommendations.

In order to create revenue for the web site through advertising it would be necessary to first increase the overall traffic to the web site. In order to increase the traffic to the web site there must be valuable content within a user friendly interface that would lure users to the web site and keep them coming back. Gaysonoma.com needed a makeover.

We The People -- continued

MsJones tapped into her inner Queen and came up with a fabulous dynamic design.



Original Web Design


Modified Web Design by MsJones

MsJones Design - Web Designer, Webmaster, Online Advertising Designer and Media Consultant for We The People.

Accomplished:

WEB DESIGN

• Overall web site redesign and user interface improvement.
• Research, design and implementation of Community Forum.
• Research, design and implementation of News content manager using PHP.
• Design of news category templates and placement onto web pages.
• Research, design and implementation of Calendar manager using PHP.
• Form creation using CGI.
• Web page coding using HTML.
• Web page design using Macromedia Dreamweaver.
• Graphic design creating web friendly graphics with Macromedia Fireworks.

ONLINE ADVERTISING

• Affiliate marketing programs recommended.
• Affiliate programs, banners, buttons, and text links implemented within web site using PHP, JavaScript and HTML
• Developed marketing-focused collateral for online advertising sales.

Ongoing responsibilities as Webmaster:

Managing the evolution and well-being of the gaysonoma.com web site.

• Placement of client and affiliate advertising onto web pages.
• Design of new news category templates and placement onto new web pages.
• Modifications to navigation and information flow
• Keeping up to date on web technologies.
• Confers with internal staff for content development.
• Acts as liaison with web site developer/hosting service.

Ongoing responsibilities as Online Advertising Designer and Media Consultant:

• Develop marketing-focused collateral for online advertising sales.
• Design online advertising banners, buttons and other client marketing collateral for an additional fee.

For more information on how MsJones Design can help your business email: erika@msjones.com